Iowa GOP suicide bombers don’t even want to run for the Senate; they know they’d be demonized
The Iowa GOP is having a tough time finding a candidate for the U.S. Senate who could win the party's nomination and the election. UPDATE: Rep. Steve King (R-IA) won't run.
Potential Iowa GOP Senate candidates who could beat a Democrat know they would be crucified by Rick Santorum social issues fanatics.
How political candidates must engage voters online
Republicans are starting to figure out how they can match the Obama campaign's online political machine, Politico reports. As far as I could tell, the GOP had and has no online game. They're starting from zero. My thoughts:
1. Find and support bloggers and commenters who can compete with Obama's online advocates and thugs. Romney got very little online support because he despises the media, bloggers and anyone who can think.
2. Recruit social media candidates, not folks who tweet news releases and polite platitudes the way Mitt Romney did and most Congressional candidates do.
3. Teach the congressional candidates who can write and who have the smarts to debate online to engage folks on FaceBook, twitter and the comments sections of their local papers and broadcasters.
4. Make sure that candidates write their online posts and are online whenever they aren't fundraising or meeting voters. Social media only works when there are two-way conversations and numerous respondents to candidates' posts.
5. Exploit databases that allow them to target supporters with relevant content, messages and fundraising appeals.
6. Beef up candidates' web sites. Publish candidates' goals, positions on issues, speeches, articles, and important posts along with supporting documents, bills, laws and regs. Go for the opinion leaders who use the web site4s to identify the candidates they will support.
7. Make sure that everything written, printed, published and said by a candidate includes several hard sales pitches for relevant social media, e-mail and web pages where voters can learn more and talk to the candidates.
8. Make candidates read their Facebook and twitter threads as well as comments about them by readers of sites like Politico, Daily Caller, FreeBeacon.com, WSJ.com, WashingtonPost.com, and on their local media web sites. Connect with voters by engaging them and showing that you have the guts to take risks for them.
9. Show people who comment and blog for a candidate that they're being read and heard by responding to them online and quoting a few of them in speeches and articles. Do something to show you're not in a sound proof, windowless bubble. Get people (not paid pundits or your paid online advocates) excited about being on your team.
10. Get political communications consultants out of the way. We don't believe them nor do we want to hear from them. If a candidate can't give a decent speech, write and engage voters online, that person shouldn't be in politics and will have a hard time winning an election. Ask Mitt Romney. He could give a C speech and write a B article, but he got an F from voters because he didn't engage or communicate with them. He never showed he was learning from the campaign.
GOP seeks to up its online game, by Emily Schultheis
Campaign Mgmt • Consultants • e-commerce • Marketing and Sales • Blogging • Promotions • Permalink
Michele Bachmann pioneers YouTube advertising in Iowa
Michele Bachmann's campaign is doing pioneering Google and YouTube targeted advertising in Iowa, Politico reports.
'12 President • Ad agencies • Campaign Mgmt • Permalink
Sharon Angle trusted Terry Campbell to run her Senate campaign; how to pick the wrong guy
The Tea Party nominated Republican Sharon Angle to run against Senate Leader Harry Reid in Nevada. Instead of hiring a professional campaign manager and team to run her campaign in the general election, she stuck with her old friend, Terry Campbell. Like Angle and too many Tea Party candidates in 2010, Campbell proved to be out of his league and ran a dysfunctional campaign, reports Shira Toeplitz in Angle's campaign sank candidate..
Will Colorado’s women let a strict anti-abortion activist be elected president, governor or senator?
Will Colorado's women let a strict social issues , anti-abortion activist be elected president, governor or senator in Colorado?
Campaign Mgmt • Colorado • Politics • Read More
Ken Buck, GOP headed for victories, NRSC says
The National Republican Senate Commitee's press secretary, Amber Marchand, has been Ken Buck's most effective media relations person during the campaign, sending out daily bulletins about polls and attacking Michael Bennet as often as possible. While I haven't republished many of her releases, I've followed up on a few and have written my own pieces. Here's one of Marchland's last e-mail blasts for the GOP and Buck. It's a good roundup of the political outlook as reported by Colorado's and the nation's media:
Campaign Mgmt • Colorado • Politics • Read More
Post hits dishonest ads by Michael Bennet, Cary Kennedy, Stan Garnett, Tom Tancredo
Desperate Democrats are putting ethics on the back burner as they run dishonest ads against Republicans who are about to beat them. The ads being run by Michael Bennet, Cary Kennedy and Stan Garnett are backfiring. And I've long believed that Tom Tancredo's ad that tries to blame John Hickenlooper for an illegal immigrants' accident that killed a child is just unfair and dumb. LINK: Low blows debase high-profile races; unfair attacks by 527s are one thing, but candidates who wish to serve the public should keep punches above the belt. Denver Post editorial.
Campaign Mgmt • Colorado • Politics • Ethics • Permalink
How political campaigns track voters online
Back in 1960, John F. Kennedy's campaign managers used index cards to track political allies and voters. Today's political consultants track voters' comments, visits to various types of web sites and purchases to build data bases. They use those costly databases to identify types of voters in areas and neighborhoods who they can most cost effectively target with fundraising and direct mail campaigns. LINKS: Politicians tap sophisticated online tracking tools, by Emily Steel and Peter Wallsten. Big Brother Inc., by James Verini. Political parties reap data mining benefits, by Wayne Rash.
How the Left used blogs, Facebook and Twitter to attack Ken Buck and how he failed to respond
Ken Buck may lose the U.S. Senate election because he failed to effectively use ads, his debates with Michael Bennet, his web site, e-mails, news releases, blogs, Facebook or Twitter to fight back when the Left used those tools to gin up outrage over a date rape case that he handled professionally, if not as sensitively as he might have.
Chuck Plunkett reviews how the Left used The Colorado Independent, Coloradopols, Facebook and Twitter to spread the made up outrage. My comment on his piece is cross posted with some links below the jump: