Every move Jane Norton makes looks desperate
Jane Norton appears to be losing to Ken Buck in their race for the GOP’s nomination to the U.S. Senate.
And she obviously has known that for some time, because every move she’s made over the last month has looked desperate.
Even before Louisville, CO-based Magellan Data Mapping Strategies released a poll showing Buck was leading Norton by 10 points, she was running TV commercials that promised the impossible—the repeal of ObamaCare and victory in Afghanistan. Then she put up the ugliest home page I’ve seen in a long time promoting her promise to win in Afghanistan. Her campaign needs an editor.
Now, after having her campaign manager, Josh Penry, scoff at the Magellan poll, which has been more than confirmed by a SurveyUSA poll for the Denver Post and Channel 9, Norton has released an unbelievable poll of 400 Coloradans that shows she’s leading Buck by six points, give or take about five points.
Why is Norton in trouble? She seems to be using poll results to fine tune her message. Karl Rove says candidates who hold up their fingers and follow the latest polls instead of talking about what they want to do and about their values lose. That seems to be Norton’s problem. While she’s as smart and conservative as Buck, she’s coming across to voters as less committed and more shallow than he is. She’s being out campaigned, and she’s losing the personality contest—so far.
If Norton wins the primary, she’ll be the miracle candidate of the year. Norton may be the candidate of the GOP establishment, but Buck obviously is the candidate of the conservative establishment.
Poll: Buck, Bennet lead in U.S. Senate primary races. By Michael Booth.
Why is Ken Buck leading Jane Norton by 10 points? The Business Word, 6.11.2010.