Services > Marketing

• Corporate brochures
• Client-specific reports
• Corporate communications
• Advertising sales

Corporate brochures:
Make a first impression that sells

First impressions are critical. And your corporate or service brochure is often your prospect's first exposure to your organization.

The first impression you make on clients affects:

• Your image as a leader.
• Your opportunity to make a sales call.
• A prospect's ability to properly qualify you as a potential vendor.
• Vendors' opinions and what they tell your prospects.
• Your employees' self-image and morale.
• Prospective employees' interest in your firm.

Your corporate brochure should be benefits- and market-oriented. An effective brochure tells prospects why they should use your products or services and how they will profit from your quality.

Sell your expertise. Show your service mindset. Promote your strengths. And brandish your ideals.

Make prospects want to do business with you.

Promote your:

• Leadership
• Creativity
• Services
• Products
• Customer support
• Flexibility
• Turnaround time
• Cost-effectiveness
• High technology
• Experience
• CEO
• Clients
• Employees
• Vendors
• Market research
• Communications
• Location

And give away some expertise. Give your prospects a reason to read your brochure.

Tell them what to look for in selecting a vendor or employer.

In the process, you tell a lot about yourself and how you serve your clients and customers.

The Business Word employs talented marketing consultants, editors, writers and designers. In addition to brochures and collateral materials, we produce client and employee newsletters, special reports, fact books and employee manuals. We also ghostwrite speeches and articles.

We will help you plan, write and design a brochure that will make a lasting impression on your prospects.

Client-specific reports:
An effective way to get your message across

Your clients and prospects are too important to be taken for granted. You want them to know how important they are to you. Sometimes you have to go that extra mile--to show clients how well you understand their businesses and what you can do for them.

A client-specific publication is the vehicle you have been looking for. Consider what a publication can do for you:

• Educate your clients and prospects about your market.
• Build your firm's name recognition.
• Solve your marketing problems by specifically targeting your audience.
• Increase readership by meeting your clients' needs. A newsletter or magazine offers you a unique opportunity to get your message across.
• Improve promotional impact. Because you control their distribution, client-specific publications reach clients and prospects directly.
• Position you more effectively than trade magazines or journals. Your message is not lost in a sea of ad clutter.

At The Business Word, we have the experience and know-how to develop a publication of which you can be proud.

We showcase your specialized knowledge, increasing your firm's prestige by presenting your firm as the most authoritative source of information in the field.

Our experienced business writers and editors know how to showcase your company and present information in a clear and concise manner.

We develop publications and reports that project your company's top-drawer image.

Our designers will create appropriate charts, tables and graphs to illustrate your text and give readers a quick picture of the material being presented.

Publications are produced on our state-of-the-art desktop publishing system, saving you time and money while providing the highest quality.

Full service includes printing your publications and delivering them to your clients and prospects in a timely, efficient manner.

We work closely with your firm to deliver your project on time and within budget.

The Business Word is a full-service business publication firm. We have the expertise to plan and produce your newsletters and magazines. We also prepare speeches and articles, develop presentations and design and produce client-sponsored data books and client-specific reports.

We accomplish your most important mission: making sure your clients and prospects know that you can help build their businesses.

Corporate communications:
The key to your firm's growth

Successful firms know how to communicate with both employees and current and prospective clients.

Successful firms know that information sells. Your clients need accurate information and useful ideas to help them run their businesses.

At The Business Word, we know how to help you communicate, how to make your firm "the source" for reliable information your clients and prospects want.

We design and produce publications that:

• Showcase your corporation's specialized knowledge.
• Increase your name recognition within the industry.
• Develop a prestigious corporate image for your firm.
• Enhance your business prospects.

The Business Word is proud to field a team of highly qualified and professional business writers, editors, designers and consultants who are experts at producing quality publications.

Using our state-of-the-art desktop publishing system, our staff offers you the superior quality you would expect from publishing consultants--publications that your firm will be proud to sponsor:

• Newsletters
• Special reports
• Magazines
• Journals
• Data books
• Fact books

We can also assist you with client-specific publications, speeches and presentations, as well as ghost-written articles.

Advertising sales:
Advertising sales for small publications

Advertising sales success depends on:

• Editorial product.
• Sales staff.
• Number of potential advertisers.
• Purchasing power of your readers.
• Customer service.
• Ad page price.
• Competition.
• Sales management.
• Sales training.
• Sales tools.

In about that order. If you are weak in any of the above, you have a problem. Most of us have several problems, and that is why effort, leadership and people are so important.

We begin with a free assessment of your publication and market. Because our money and time are at stake, we'll give you a very frank evaluation of your product and your market. We'll tell you how to improve your sales effort and whether we're the right sales rep firm for you.

If there is a fit, we'll plan a sales and marketing strategy that fits your potential and your budget. Your Business Word sales team will give you:

• A share of our expertise in marketing communications.
• The shared expertise of a top sales manager.
• A share of one of our top phone sales representatives.
• Professional representation.
• Personal commitment to you and your publication.
• A major investment in learning your industry.
• Timely sales reports and forecasts.

Selling is the hardest job in publishing. Our people know how to prospect, listen to customers, and close the sale. Most important, we know how to manage our time and limited resources. Our sales people use a special contact and customer tracking software program to manage their time. The program also keeps track of orders and rates, invoices customers and keeps track of advertising materials. This helps our sales people organize their days, correctly bill clients and spend more time selling.

Because we equip our top performers with the latest technology, we give you the best possible return on your investment.