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Profiles in Healthcare Marketing covers multimedia marketing and public relations strategies used by health care institutions nationwide. Each issue provides selected examples from all media of effective creative materials used to successfully market hospitals, multi hospital systems and integrated health care delivery systems. Case studies covered include acute and ambulatory care, fund raisers and public relations efforts related to specific hospital services, such as cardiology, cancer and other diseases. Profiles in Healthcare Marketing provides in-depth analysis of successful campaigns not found elsewhere. For over 16 years, knowledgeable health care professionals have turned to Profiles in Healthcare Marketing for critical industry news and inspiration. 6 Bi-monthly Issues: $294 print, $294 electronic subscription For comments or questions about the editorial content of Profiles in Healthcare Marketing, please contact the editor by e-mail. Publications That May Be of Interest: Financial Advertising Review, Healthcare Advertising Review |
