Services > Circulation

Circulation services for small publishers

• Customer service
• Subscriber list management
• Renewal mailings
• Cashiering
• Monthly reports

Both free-controlled and paid-subscriber publications need circulation promotion strategies, direct mail campaigns, customer service staff and data base management. The Business Word serves as your circulation department. We write and design direct mail packages, buy the printing, rent mailing lists, maintain subscriber lists and provide friendly service to readers who call about their subscriptions.

And we give you monthly reports that you can use.

The Business Word helps you:

• Clean your mailing list.
• Coordinate your circulation and membership lists.
• Achieve your controlled circulation goals.
• Sell subscriptions.
• Maximize potential renewal revenues.
• Minimize direct mail and billing costs.
• Totally computerize your fulfillment operation.
• Rent and test mailing lists.
• Rent your list.
• Mail internationally.
• Minimize your mailing costs.
• Obtain postal permits.
• Meet rules of the U.S. Postal Service.
• Manage BPA/ABC audits.
• Keep accurate records.
• Recruit and train friendly customer relations people.

If you have an audited publication or if you mail at Periodical (2nd class) rates, The Business Word gets you through your Postal Service, BPA or ABC circulation audit. It's like doing taxes. The only difference is that you are certain to be audited by ABC or BPA--annually. This requires detailed, accurate records. No duplication of subscribers.

Accurate postal receipts that confirm your circulation numbers. The rules are complex. And they change. Just like taxes. Our Postal and BPA/ABC specialist watches out for your interests in the rule-making process and makes sure that your records are maintained in compliance with the rules. And we have the warehouse space needed to store your records.

Qualification of subscribers for ABC and BPA audits can be complex and costly. You want your BPA/ABC statement to show that your readers are properly qualified to receive your publication. Qualified readers are defined by you. You want to get those readers as inexpensively as possible. The Business Word manages your requalification process efficiently.

Result: An impressive circulation statement that sells advertising.

Circulation management is more than maintaining a data base. More than mailing renewal notices. More than data entry and more than printing mailing labels. It is all of the above, and The Business Word can do it all for you.

If your newsletter or magazine needs a strong promotional program and cost-effective, on-line fulfillment, you need a professional circulation manager.

Call Susan Alt, President, at 303-967-0128.