Services > Print Direct Mail

The Business Word offers commercial printing services for short- to medium-sized runs (that means roughly 500 to 50,000 pieces). Our four presses offer good quality, cost-effective one-color to four-color printing. We print:

• Booklets
• Brochures
• Buck slips
• Business reply cards
• Catalogs
• Direct mail pieces
• Envelopes
• Fliers
• Newsletters
• Pocket folders
• Postcards
• Sales letters
• Stationery

We offer you:

• Economical one- to four-color printing for your newsletters and promotions.
• Printing, binding, list management and mailing under one roof, which improves quality, customer service and turnaround times.
• E-mailed, faxed or phoned order confirmations. Reports on the receipt of art and the completion of mailings. Alerts if we have unexpected delays.
• E-mail and voice mail for messaging at your convenience.
• Modern air suction-fed 16-pocket collator allows binding a wide variety of wraps, promotions, reply cards to your booklets.
• High-speed Internet for PDF and other copy downloading the minute you're ready to go to press.
• PDF, inkjet or color key proofs.
• Modern order entry and job tracking software that will allow us to report on the status of any job in the shop.
• Space to store preprints, inserts, envelopes, etc.
• Access to our staff of professional proofreaders, publication designers and desktop publishers and our editorial and publishing consulting services.
• Direct mail design and copywriting services.
• Fulfillment and customer services for clients who want to outsource those important activities to a reliable organization.

Tips on reducing your printing and mailing costs:

• Talk to your printer and mailer while designing your piece. Big savings in time and money may be achieved by designing for a specific press and following Postal Service regulations.
• Use standard inks that dry rapidly Avoid inks that take more time and effort to use and dry more slowly. For example, metallic inks slow the printing and drying process and cost more to begin with. So your total costs will be substantially higher, often without a measurable difference in "look" or any higher return on your investment.
• Use more spot color and minimize use of graphics that require colors to touch each other. When colors butt up against each other, this results in so-called "tight registrations", which lengthens printing time and costs more. Subscribers buy newsletters for your outstanding information, not your fancy graphics.
• Use lower-priced paper, like 60 lb. Quantum Opaque, currently our house stock. It offers a good white color and high quality.
• Avoid six- and 10-page newsletters or booklets, which take more time to print and collate. Stick with standard forms of 4 pages, 8 pages or 12 pages.
• If you mail in envelopes, use 50-pound paper. Use 60-pound stock for self-mailers.
• For business-to-business subscriber-supported newsletters, use two colors on the cover and back page only. Newsletters for trade associations, consumers and customers (promotional) should use two or more colors on every page.
• Save on mailing time and postage costs. Self-mail any newsletter of 12 pages or more, and apply for and use periodical postage rates for newsletters with more than 500 subscribers. These can be mailed as stapled booklets without needing tabs or closures on them.
• Deliver your copy and mailing lists to your printer and mailer on deadline.
• Give your printer clear, written instructions about colors to be used and mailing details that will help minimize costly errors.
• Assign one person to coordinate your printing and track all of your projects. Make sure your printer does the same.

For more information and free consultation, call Don Johnson at 303-967-0129.