Services > Print Newsletters

"How can I economically deliver my newsletter to my readers quickly?"

That was the question The Business Word, a newsletter publisher and customer publisher of newsletters for clients, asked as it planned its newsletter printing and mailing service in 1994. The answer is simple: Use a printer who is organized to print and mail short-run newsletters quickly and economically.

As a publisher of national newsletters, we were frustrated by the slow service we received from printers. And their prices were high. So we launched a printing and mailing service for publishers, nonprofits, businesses and trade associations.

In addition to high-quality printing and mailing services, we offer:

• Economical one- to four-color printing for your newsletters and promotions.
• Two-day turnarounds without rush charges. We get most monthly short-run letters out in one or two days.
• Printing, binding and mailing under one roof-we are a one-stop shop-which improves quality, customer service and turnaround times.
• Overnight shipment of office copies to your editors.
• E-mailed, faxed or phoned order confirmations, reports on the receipt of art and the completion of mailings and alerts if we have unexpected delays.
• E-mail and voice mail for messaging at your convenience.
• Modern air-suction-fed 16-pocket collator that allows us to bind a wide variety of wraps, promotions, reply cards into your booklets. It also makes non-standard six- and 10-page letters more economical.
• 1st Class, Periodical Class and Standard Class mailing experience and capabilities.
• High-speed Internet for PDF and other copy downloading the minute you're ready to go to press.
• PDF, inkjet or color key proofs.
• Modern order entry and job tracking software that allows us to report on the status of any job in the shop.
• Space to store your preprints, inserts, envelopes, etc., for future use.
• Access to our staff of professional proofreaders, publication designers and desktop publishers and experienced editorial and publishing consultants.
• Direct mail design and copy writing services.
• Fulfillment and customer services for publishers who want to outsource those important activities to a reliable company.

Tips on controlling your printing and mailing costs:

• Talk to your printer and mailer while designing your piece. Big savings in time and money may be achieved by designing for a specific press and following Postal Service regulations.
• Use standard inks that dry rapidly Avoid inks that take more time and effort to use and dry more slowly. For example, metallic inks slow the printing and drying process and cost more to begin with. So your total costs will be substantially higher, often without a measurable difference in "look" or any higher return on your investment.
• Use more spot color and minimize use of graphics that require colors to touch each other. When colors butt up against each other, this results in so-called "tight registrations", which lengthens printing time and costs more. Subscribers buy newsletters for your outstanding information, not your fancy graphics.
• Use lower-priced paper, like 60 lb. Quantum Opaque, currently our house stock. It offers a good white color and high quality.
• Avoid six- and 10-page newsletters or booklets, which take more time to print and collate. Stick with standard forms of 4 pages, 8 pages or 12 pages.
• If you mail in envelopes, use 50-pound paper. Use 60-pound stock for self-mailers.
• For business-to-business subscriber-supported newsletters, use two colors on the cover and back page only. Newsletters for trade associations, consumers and customers (promotional) should use two or more colors on every page.
• Save on mailing time and postage costs. Self-mail any newsletter of 12 pages or more, and apply for and use periodical postage rates for newsletters with more than 500 subscribers. These can be mailed as stapled booklets without needing tabs or closures on them.
• Deliver your copy and mailing lists to your printer and mailer on deadline.
• Give your printer clear, written instructions about colors to be used and mailing details that will help minimize costly errors.
• Assign one person to coordinate your printing and track all of your projects. Make sure your printer does the same.

For more information and free consultation, call Don Johnson at 303-967-0129.