Services > Publication Consulting

Strategic planning to ensure success

Whether you are an entrepreneur with an idea or an established publisher who wants to break into a new industry without expanding your staff, The Business Word can help. We've planned, designed, launched, produced and turned around all kinds of business and consumer publications.

Successful publications give accurate information and generate ideas that help your readers make good decisions. And they entertain.

At The Business Word, we are not just another free-lance writing or design firm. Rather, we are specialists in publications consulting and management. Our owners have advanced degrees in business (finance), and extraordinary experience in editorial management and publishing management.

We take the marketing approach. When you become our client, we help you develop marketing objectives and strategies, and we become your publications consultants and, if you wish, your outsourced managers.

At The Business Word, we are editors, marketing strategists, financial managers and futurists. We've worked in many different industry and service sectors and our knowledge is braod as well as specific.

We know how to help you:

• Identify your readers and their interests.
• Evaluate your competition.
• Develop a solid editorial plan.
• Design a format that will entice readers.
• Position your publication as "must read" material.
• Determine costs and set budgets.
• Target important sources for advertising revenue.
• Sell subscriptions and renewals.
• Organize and maintain your circulation department.
• Manage and coordinate an editorial department.

The Business Word has consulted on and produced many types of business-to-business and consumer publications. Our work has included such subjects as parenting, health care, architecture, management, retailing, agribusiness, manufacturing, finance, banking, law, marketing, insurance, employee benefits and economics.

We know how to make your publication successful. We can help you:

• Conduct a feasibility study and develop a business plan for your publication.
• Develop and produce magazines and newsletters.
• Redesign magazines and newsletters.
• Evaluate existing publications.
• Evaluate ideas for new publications.
• Hire staff for publications, including editorial, production, ad sales, circulation and management.
• Plan and implement circulation strategies.
• Plan and implement advertising sales strategies.
• Prepare sales presentations and media kits.
• Buy and sell publications.
• Put your editorial content and more on the Internet.

If your publication is worth printing, it is worth doing well.

Call Don Johnson, Chair, at 303-967-0129 or Susan Alt, President, at 303-967-0128.