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Today is Monday, April 21, 2014

Campaign Mgmt


Is Rep. Cory Gardner’s campaign against Sen. Mark Udall off to a slow start? GOP death wish?

Rep. Cory Gardner seems to be off to a slow start in his campaign to unseat Sen. Mark Udall. Udall is showing his confidence by declaring that he would vote for ObamaCare again, restating his opposition to fracking and the Keystone pipeline and claiming falsely that climate change causes forest fires. Here is what worries me about the Gardner campaign:

Posted by Donald E. L. Johnson on 04/19/14 at 09:06 AM
Campaign MgmtColoradoElections '14GardnerUdallMarketing and Sales • (0) CommentsRead More

Jeb Bush vs. Ted Cruz, Paul Rand for president? Mitt Romney?

Former Florida Governor Jeb Bush, the GOP son and brother of presidents, and Paul Rand seem to be the strongest candidates for the Republican Party's 2016 presidential nomination, according to Charlie Cook, a leading political odds maker. Here are some of my reactions to his column over at National Journal.com, for what they're worth, which probably isn't much:

Posted by Donald E. L. Johnson on 04/04/14 at 09:45 AM
Campaign Mgmt • (0) CommentsRead More

Gallup: Seniors, whites more Republican; under 65, minorities more Democratic

Gallup doesn't have the courage to put an honest headline on its news release, which shows that seniors and whites are more Republican than 20 years ago while people under 65 and minorities are more likely to vote for Democrats. Rather than republish Gallup's pretty extensive news release, I'll just give you the link.

Why are seniors and whites voting more Republican?

Why are people under 65 and minorities more Democratic?

Posted by Donald E. L. Johnson on 03/27/14 at 02:59 PM
Campaign MgmtPollstersColoradoElections '14 • (0) CommentsPermalink

Gov. John Hickenlooper has 27,700 followers on twitter; Tom Tancredo 4,251, Scott Gessler 3,004

Who's good at using twitter and social media? Among Colorado's gubernatorial candidates, Gov. John Hickenlooper has 24,700 followers and 1,072 tweets @Hickforco. Republican gubernatorial candidate, Tom Tancredo has 4,251 followers @ttancredo and 2,935 tweets. He has more followers than his GOP opponents: Bob Beauprez has 1,810 followers and 1,690 tweets @bobbeauprez. Sec. of State Scott Gessler has 3,004 followers @scottgessler and 606 tweets. Senator Greg Brophy has 3,751 followers @SenatorBrophy and 7,232 tweets. Steve House has 328 followers at @SteveHouse4Gov and 68 tweets.  Mike Kopp has 275 followers and 152 tweets @ColoradoForKopp. FYI, Denver Post political reporter, Lynn Bartels, has 6,050 followers and 17,100 tweets @lynn_bartels. I have 338 followers and 9,212 tweets @RealDonJohnson.

Posted by Donald E. L. Johnson on 03/03/14 at 05:06 PM
Campaign MgmtSocial MediaColoradoElections '14BeauprezBrophyGesslerHickenlooperHouseKoppTancredo • (0) CommentsPermalink

Cory Gardner, Scott Gessler, Tom Tancredo need strong web sites, Facebook pages

Republicans Cory Gardner, Scott Gessler and Tom Tancredo need strong web and Facebook pages. Gardner's new web site for his senate campaign isn't up because he hasn't officially announced, yet. Gessler's web page is even weaker than Tancredo's, and that's not saying much. Campaign consultants favor fundraising priorities for their candidates' web sites over content that sells them to activists and voters. Take a look at their sites, which are pitifully shallow, take voters for granted and show no respect for voters who want to see where they stand on the issues.

Posted by Donald E. L. Johnson on 03/01/14 at 08:11 AM
Campaign MgmtSocial MediaColoradoElections '14GardnerGesslerTancredoMarketing and SalesWeb Sites • (0) CommentsRead More

Rep. Mike Coffman’s empty tweets

You've got to wonder about the empty suits in Congress. Rep. Mike Coffman (R-CD 6, CO) tweets about Sec. of State Rice being the first black secretary of state and a University of Denver grad. Doesn't he have anything more important to tweet about?

So many politicians just don't know how to use social media, and Coffman's among them.

Posted by Donald E. L. Johnson on 02/25/14 at 12:39 PM
Campaign MgmtSocial MediaColoradoElections '14Coffman • (0) CommentsPermalink

RNC, GOP should not sell out to U.S. Chamber of Commerce, The Business Roundtable

Republicans won't win elections with candidates who are just sound bite specialists and empty suits and who sell out to the U.S. Chamber of Commerce and the Business Roundtable. 


Iowa GOP suicide bombers don’t even want to run for the Senate; they know they’d be demonized

The Iowa GOP is having a tough time finding a candidate for the U.S. Senate who could win the party's nomination and the election. UPDATE: Rep. Steve King (R-IA) won't run.

Potential Iowa GOP Senate candidates who could beat a Democrat know they would be crucified by Rick Santorum social issues fanatics.

 

Santorum's fans and activists, unlike most liberal and Small Government Christians, are not only very Christian like a lot of liberal Christians, they're also nasty and vicious.

Anti-abortion GOP activists (as opposed to non activists) play dirty and try to silence their opponents. They're just like liars for Obama. 

So potentially strong, Small Government Iowa GOP candidates aren't running. We're likely to see the same thing happen in the Colorado Senate contest. Sen. Mark Udall (D-CO) looks unbeatable.

The Iowa GOP base is all about making anti-abortion and anti-gay marriage statements, not about winning elections.

So why would a smart GOP politician waste time seeking his party's nomination?

Hard right Rep. Steve King is the kind of GOP foot-in-mouth candidate Democrats love to demonize. He makes it easy. And maybe he knows that and doesn't want to waste his time, either? That's why he's still undecided.

It's a sad time for the Washington GOP establishment. It seems to have a death wish when it comes to backing candidates. As for the base Republicans who only vote for Rick Santorum suicide bombers, hey, you only live once.

Posted by Donald E. L. Johnson on 05/03/13 at 08:02 AM
Campaign MgmtCongress 113thPermalink

How political candidates must engage voters online

Republicans are starting to figure out how they can match the Obama campaign's online political machine, Politico reports.  As far as I could tell, the GOP had and has no online game. They're starting from zero. My thoughts:

1. Find and support bloggers and commenters who can compete with Obama's online advocates and thugs. Romney got very little online support because he despises the media, bloggers and anyone who can think.

2. Recruit social media candidates, not folks who tweet news releases and polite platitudes the way Mitt Romney did and most Congressional candidates do. 

3. Teach the congressional candidates who can write and who have the smarts to debate online to engage folks on FaceBook, twitter and the comments sections of their local papers and broadcasters.

4. Make sure that candidates write their online posts and are online whenever they aren't fundraising or meeting voters. Social media only works when there are two-way conversations and numerous respondents to candidates'  posts.

5. Exploit databases that allow them to target supporters with relevant content, messages and fundraising appeals.

6. Beef up candidates' web sites. Publish candidates' goals, positions on issues, speeches, articles, and important posts along with supporting documents, bills, laws and regs. Go for the opinion leaders who use the web site4s to identify the candidates they will support.

7. Make sure that everything written, printed, published and said by a candidate includes several hard sales pitches for relevant social media, e-mail and web pages where voters can learn more and talk to the candidates.

8. Make candidates read their Facebook and twitter threads as well as comments about them by readers of sites like Politico, Daily Caller, FreeBeacon.com, WSJ.com, WashingtonPost.com, and on their local media web sites. Connect with voters by engaging them and showing that you have the guts to take risks for them.

9. Show people who comment and blog for a candidate that they're being read and heard by responding to them online and quoting a few of them in speeches and articles. Do something to show you're not in a sound proof, windowless bubble. Get people (not paid pundits or your paid online advocates) excited about being on your team.

10. Get political communications consultants out of the way. We don't believe them nor do we want to hear from them. If a candidate can't give a decent speech, write and engage voters online, that person shouldn't be in politics and will have a hard time winning an election. Ask Mitt Romney. He could give a C speech and write a B article, but he got an F from voters because he didn't engage or communicate with them. He never showed he was learning from the campaign.

LINKS:

GOP seeks to up its online game, by Emily Schultheis

Posted by Donald E. L. Johnson on 12/08/12 at 04:39 PM
Campaign MgmtConsultantse-commerceMarketing and SalesBloggingPromotionsPermalink

Michele Bachmann pioneers YouTube advertising in Iowa

Michele Bachmann's campaign is doing pioneering Google and YouTube targeted advertising in Iowa, Politico reports.

Posted by Donald E. L. Johnson on 08/30/11 at 01:09 PM
'12 PresidentAd agenciesCampaign MgmtPermalink

Sharon Angle trusted Terry Campbell to run her Senate campaign; how to pick the wrong guy

The Tea Party nominated Republican Sharon Angle to run against Senate Leader Harry Reid in Nevada. Instead of hiring a professional campaign manager and team to run her campaign in the general election, she stuck with her old friend, Terry Campbell. Like Angle and too many Tea Party candidates in 2010, Campbell proved to be out of his league and ran a dysfunctional campaign, reports Shira Toeplitz in Angle's campaign sank candidate..

Posted by Donald E. L. Johnson on 11/22/10 at 01:13 PM
Campaign MgmtConsultantsPermalink

Will Colorado’s women let a strict anti-abortion activist be elected president, governor or senator?

Will Colorado's women let a strict social issues , anti-abortion activist be elected president, governor or senator in Colorado?

Posted by Donald E. L. Johnson on 11/04/10 at 10:07 AM
Campaign MgmtColoradoPoliticsRead More

Ken Buck, GOP headed for victories, NRSC says

The National Republican Senate Commitee's press secretary, Amber Marchand, has been Ken Buck's most effective media relations person during the campaign, sending out daily bulletins about polls and attacking Michael Bennet as often as possible. While I haven't republished many of her releases, I've followed up on a few and have written my own pieces. Here's one of Marchland's last e-mail blasts for the GOP and Buck. It's a good roundup of the political outlook as reported by Colorado's and the nation's media:

Posted by Donald E. L. Johnson on 11/01/10 at 10:40 AM
Campaign MgmtColoradoPoliticsRead More

Post hits dishonest ads by Michael Bennet, Cary Kennedy, Stan Garnett, Tom Tancredo

Desperate Democrats are putting ethics on the back burner as they run dishonest ads against Republicans who are about to beat them. The ads being run by Michael Bennet, Cary Kennedy and Stan Garnett are backfiring. And I've long believed that Tom Tancredo's ad that tries to blame John Hickenlooper for an illegal immigrants' accident that killed a child is just unfair and dumb. LINK: Low blows debase high-profile races; unfair attacks by 527s are one thing, but candidates who wish to serve the public should keep punches above the belt. Denver Post editorial.

Posted by Donald E. L. Johnson on 10/27/10 at 05:50 AM
Campaign MgmtColoradoPoliticsEthicsPermalink

How political campaigns track voters online

Back in 1960, John F. Kennedy's campaign managers used index cards to track political allies and voters. Today's political consultants track voters' comments, visits to various types of web sites and purchases to build data bases. They use those costly databases to identify types of voters in areas and neighborhoods who they can most cost effectively target with fundraising and direct mail campaigns. LINKS: Politicians tap sophisticated online tracking tools, by Emily Steel and Peter Wallsten. Big Brother Inc., by James Verini. Political parties reap data mining benefits, by Wayne Rash.

Posted by Donald E. L. Johnson on 10/25/10 at 05:19 AM
Campaign MgmtConsultantsPermalink
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