How a new owner of the Denver Post could make it better for readers, advertisers and more profitable
There are new rumors that the Denver Post may be for sale. I sure hope so, because the paper has gone down hill more than it should have during the newspaper industry's long implosion. The paper has to focus on Colorado and recognize that readers interested in national and international stories can get better stories on the web than the Post can afford to produce. Some ideas for how the paper could be made a must read for all, not just the Left:
1. Replace AP copy with staff written and freelance stories about Colorado that are fair, objective and interesting to all demographics and points of view, not just the left.
2. Increases sports coverage of college and professional sports; forget wasting money on the Olympics and international sports events.
3. Increase business coverage, focusing on Colorado-based companies and companies like McDonald's and Walmart, which are important to the state. Cover state and major municpal governments' contracting, contracting opportunities, contractors and their political contributions. Cover Colorado energy, agriculture, health care and tourism industries and the state labor department in depth. Each industry and labor should have a beat reporter.
4. Double political coverage of statewide office holders, state legislators and members of Congress.
5. Hire hard nosed, honest critics of the arts, which seem to be covered by Obama Democrats and flacks.
6. Staff the editorial page with people who are fantastic reporters and researchers and are professionals, not flacks for politicians or causes. Give them time to produce Wall Street Journal editorials and columns, not the shallow stuff you see in most daily papers, including the New York Times and Washington Post.
7. Link every story and column to relevant stories and opinion pieces on the web as well as on DenverPost.com.
8. Put an editor in charge of fixing the Post's flaky, flashy and useless web site.