What we do

The Business Word is a full-service contract publisher, publications consultant, marketing communications firm. And we are a full-service printer and mailing service and a short-run printer.

This means that you can use us to put you into the magazine or newsletter publishing business. Or you can use us to plan and execute your marketing communications and direct mail campaigns.

When it comes to direct mail and newsletters, you can use us to plan, produce, print and mail your publications and marketing materials.

If you're a magazine publisher, you can use us to produce your magazine, sell your ads and write, print and mail promotions to prospective subscribers. We also take orders from subscribers and get renewal notices out on schedule.

If you are looking for a way to establish your firm as an industry authority and resource, we can design and produce a sophisticated data book, newsletter, custom magazine or industry report under your sponsorship.

We use a marketing approach to publishing. We are much more than freelance writers, designers and ad peddlers. We are experts at positioning new and existing publications to successfully appeal to their intended audiences and advertisers.

Our track record of doing this for ourselves and other publishers is outstanding. We own six newsletters and one magazine. Our direct mail campaigns sell our subscriptions and our consulting and printing services.

Whether you are selling advertising, subscriptions, consulting services or products, The Business Word views information itself as a selling tool. When you become our client, we help you to develop marketing and sales objectives and strategies. We become your publications and marketing consultants and managers.

We are specialists in employee benefits, law, health care, managed care, finance, architecture, retailing, risk management, insurance and marketing. And we can produce and manage publications serving almost any audience.

Because we know publishing better than any individual writer or PR firm, we know how to make your publication "the source" for the critical information your readers, clients and prospects want.

We bring our clients the most cost-effective desktop publishing, circulation management and mailing list processing services of the computer age.

The Business Word can put you in the newsletter or magazine publishing business. We can give you a custom publication or a lead-generating direct mail campaign. Call Susan Alt at 303-967-0128 today for a free consultation.